Dashboard

Tuesday 15 July · 8 players on programme

Active (7d)

6 / 8

+1 vs last week

Deposits (30d)

$214,000

+18%

Reward cost (30d)

$6,120

2.9% of deposits

Tier changes (30d)

2 ↑

0 demotions

Today

Dates

🎂
Sarah Lindqvist — birthday Thursday
Suggested: personal gift + 2,500 Reward Pts
♠
Merit Summer Series — table reservations close Friday
3 players not yet confirmed
📅
Kenji Nakamura — 60-day review Monday

Live activity anonymise

Needs attention

This list is the whole strategy at this scale: who's going quiet, who's close to a level, who deserves a call. Rows resolve as you action them.

Players

Every profile is built from the same event stream that powers the VIP page — no extra integration.

Player	Level	Reward Pts	Tier Pts (90d)	Mix L·P·B	Last seen	Lifetime

← All players

Reports

Aggregates from the same event stream — nothing here needs a data team.

Deposits by month

Reward cost (% of deposits)

Trending down as the programme tunes — the number to watch.

Revenue by vertical (30d)

Players by level · retention

Still active after — 30d: 88% · 60d: 75% · 90d: 63%

Settings

Programme configuration, team and data controls.

Points economy

LIVE — pts per $1k buy-in

POKER — pts per $1 rake

BET — pts per $10 staked

Reward Points expiry12 months, activity-extended

Tier windowRolling 90 days

Comp budgets (quarterly, per level)

Onyx Black

Gold

Steel

Slate

Over-budget compsRequire second approver

Team

D. Carter — youADMIN

M. OseiHOST

Concierge (shared)READ ONLY

Data & compliance

Anonymise player data by default

Exclude at-risk players from offers

Daily digest email to hosts

Audit log

API keymk_live_••••••••7f2a

Mechanics PHASE 2

The full engagement mechanics library, configured here and surfaced on the VIP page.

Phase 2 preview (months 3–6) — not part of the initial 6-week build. Shown so you can see where the platform goes; everything below runs on the Phase 1 points economy without re-integration.

🎡 Prize wheel PHASE 2

Expected cost per spin: — edit the table, it recalculates. The console blocks configs that lose money.

🧰 Chests PHASE 2

Silver — points range150–400

Gold — points range400–1,500

Non-points prize oddsGold: 12% (spins, tickets, comps)

Dropped by automations, milestones and hosts — already visible in the Desk today as manual awards.

🎫 Scratch cards & streaks PHASE 2

Scratch — configurable oddspublished to players

Login/play streaksescalating rewards

Missions — multi-stepcross-vertical

🃏 Double Up LIVE IN DEMO

Win probability46.2% · published

CurrencyReward Points only

Tier Points impactNone — by design

Optional module — already running on the VIP page demo as a taster of the Phase 2 library.

Seasons & Pass PHASE 2

Themed seasons with free and premium reward tracks — progress resets each season, VIP status never does.

Phase 2 preview (months 3–6) — schedule seasons quarters ahead; rollover needs no release and no downtime.

Season schedule

Onyx Summer Series 🃏LIVE · 18d left

Winter High Rollers ❄️SCHEDULED

Season length28 days

Premium pass2,000 Reward Pts · free for Gold+

Mission wavesWeekly unlock

Pass structure (10 tiers, dual lane)

Free lane for every player; premium lane pays bigger on each tier — satellite seats, rakeback boosts, Merit perks. Tier thresholds follow the progressive difficulty curve. Full editor ships with the module.

Prize fulfilment PHASE 2

Physical prizes and gift cards fulfilled automatically through gifting-API partners — no warehousing, no logistics.

Phase 2 preview (months 3–6) — in Phase 1, physical redemptions (Merit stays, dinners) are handled by your concierge; this automates them.

Partner connection

Catalogue economics

Merit hotel stay — 2 nightslanded $840 → 120,000 pts · margin visible

Onyx Room dinner for twolanded $310 → 30,000 pts

Gift cards (2,500+ brands)face value → points at your rate

You set the points price above landed cost; stock and delivery status come back by webhook into the player timeline.

Order tracking

Aisha Rahman — Onyx Series satellite seatCONFIRMED

Marcus Webb — Merit suite, Winter SeriesAWAITING DATES

Campaigns PHASE 2

Audience → offer → schedule, with cost projection and holdout measurement built in.

Phase 2 preview (months 3–6) — in Phase 1 you act player-by-player from the Desk; this adds one-to-many with measurement.

Build a campaign

Audience

Offer

Schedule

Holdout group

Projected

Measured results (example)

June win-back — Silver chest+31% reactivation vs holdout

Series invite — Gold+3 of 5 booked · $9,400 buy-ins

Cost per incremental deposit$4.10

Every campaign runs against a holdout by default — uplift is measured, never assumed. This is the discipline that keeps reward spend honest.

AI Engine PHASE 3

The destination: the CRM learns each player and proposes — then runs — the engagement itself.

Phase 3 preview (months 6–18) — illustrative only. Everything in Phases 1–2 is the training data for this; the maths below is mock, the product design is real.

Autonomy mode

Every decision is explainable — each recommendation below shows its reasoning. Guardrails, budgets and RG constraints always sit above the AI.

Today's recommendations

Behavioural objectives (set by you)

Cross-sell online players into LIVE eventsON TRACK · +2 this quarter

Extend 90-day retention above 70%63% · WORKING

Hold reward cost under 3% of deposits2.9%

You set the outcomes; the engine designs, targets and times the interventions — and proves them against holdouts. Players showing risk markers are automatically excluded from spend-driven optimisation.

Automations

Rule-based, powered by the same trigger engine as the rewards programme. No journeys, no ML — yet.

Recent activity

✉
Win-back email + Silver chest → Elena Vasquez
Triggered: 7 days inactive · yesterday 14:02
✉
Tier-up congratulations + 5,000 Reward Pts → Tomasz Kowal
Triggered: reached Gold · 3 Jul
☎
Host task created: "Big win check-in — Dmitri Petrov ($42k)"
Triggered: win over $10k · 1 Jul