π Projections β this month
Projected reward cost
Budget utilisation (forecast)
Points liability outstandingβ¬4,120
Budget burn-down (spent so far: )
Predicted KPI uplift (vs holdout)
Weekly login frequency+24%
Deposit frequency+11%
90-day retention+16%
Cost per incremental β¬ NGRβ¬0.31
Projections from your last 60 days of campaign data. Every campaign runs against a holdout group by default, so uplift numbers are measured, not promised. Hard budget cap: mechanics pause automatically when the budget is spent.